Target Statistics: The Key Data and Numbers (2024)
Target, a major retail player, operates 1,956 stores across the United States, reflecting its widespread presence. It has a massive customer base, accounting for 8 out of every 10 shoppers in the United States, and 83% of its customers consider themselves loyal to the brand.
With that in mind, we’ll dive into some key Target statistics to see how Target stacks up and what its customers are all about. 🎯🛍️
Target Statistics: The Key Data
- Target has over 30 million weekly customers that shop in their stores.
- Target operates 1,956 stores in the United States.
- Target.com received 164.9 million visits in August 2023.
- Target customers account for 8 out of every 10 shoppers in the United States.
- Target’s annual revenue in 2022 was $107.6 billion, a 2.8% increase from the previous year.
- Target.com had a 2.1% market share and was one of the leading retail e-commerce companies in the United States.
- Each day, Target generates approximately $299 million in revenue.
- The overall customer satisfaction rating for Target is 82.
- 83% of customers at Target consider themselves loyal.
- The average Target shopper spends $49 per visit, which equates to approximately 21 visits per year.
- Target has 450 000 employees.
- 63.84% of Target’s customers are female, while 36.12% are male.
Sources: (Wikipedia, Business Insider, Similar Web, Statista, Comparably, Fool, Target Brands, Similar Web.)
Target Shopper Demographics
Target shopper demographics reveal key insights into age and gender distribution. Here’s a detailed breakdown of who makes up your customer base:
Gender Distribution:
- Male: 36.54%
- Female: 63.46%
Age:
- 18-24: 12.41%
- 25-34: 29.56%
- 35-44: 20.16%
- 45-54: 17.02%
- 55-64: 13.13%
- 65+: 7.72%
Source: Similarweb
Target Revenue Statistics
Target’s revenue has had its ups and downs but mostly grown over the years. Here’s a look at how their earnings have changed:
| Fiscal Year | Revenue (in billion U.S. dollars) |
|---|---|
| 2015 | 73.71 |
| 2016 | 69.41 |
| 2017 | 71.78 |
| 2018 | 74.43 |
| 2019 | 77.13 |
| 2020 | 92.40 |
| 2021 | 104.61 |
| 2022 | 107.59 |
| 2023 | 105.80 |
Source: Statista
Target Sales Share by Category in 2023
Target’s sales are split across various categories, with beauty and essentials taking the lead. Here’s the breakdown for each category:
- Beauty and household essentials: 29.57%
- Food & beverage: 22.59%
- Home furnishings & decor: 16.79%
- Apparel & accessories: 15.58%
- Hardlines: 15.28%
Source: Target Via Statista
Number of Target stores in the US (2006-2023)
Target has been opening more stores every year in the US. Here’s a breakdown of the number of stores by year: