Target Statistics: The Key Data and Numbers (2024)

Target is a top retailer in the United States that offers a wide range of products and services. 

But just how much do we really know about its overall influence? 

With that in mind, we’ll dive into some key Target statistics that show its reach and impact.

Target Statistics: The Key Data

  • Target has over 30 million weekly customers that shop in their stores.
  • Target operates 1,956 stores in the United States.
  • Target.com received 164.9 million visits in August 2023.
  • Target customers account for 8 out of every 10 shoppers in the United States.
  • Target’s annual revenue in 2022 was $107.6 billion, a 2.8% increase from the previous year.
  • Target.com had a 2.1% market share and was one of the leading retail e-commerce companies in the United States.
  • Each day, Target generates approximately $299 million in revenue.
  • The overall customer satisfaction rating for Target is 82.
  • 83% of customers at Target consider themselves loyal.
  • The average Target shopper spends $49 per visit, which equates to approximately 21 visits per year.
  • Target has 450 000 employees.
  • 63.84% of Target’s customers are female, while 36.12% are male.

Sources: (Wikipedia, Business Insider, Similar Web, Statista, Comparably, Fool, Target Brands, Similar Web.)

Target Shopper Demographics

Target shopper demographics reveal key insights into age and gender distribution. Here’s a detailed breakdown of who makes up your customer base:

Gender Distribution: 

  • Male: 36.54%
  • Female: 63.46%

Age:

  • 18-24: 12.41%
  • 25-34: 29.56%
  • 35-44: 20.16%
  • 45-54: 17.02%
  • 55-64:  13.13%
  • 65+: 7.72%
Gender Distribution & Age Distribution For TargetPin

Source: Similarweb

Target Revenue Statistics

Target’s revenue has had its ups and downs but mostly grown over the years. Here’s a look at how their earnings have changed:

Fiscal YearRevenue (in billion U.S. dollars)
201573.71
201669.41
201771.78
201874.43
201977.13
202092.40
2021104.61
2022107.59
2023105.80

Source: Statista

Target Sales Share by Category in 2023

Target’s sales are split across various categories, with beauty and essentials taking the lead. Here’s the breakdown for each category:

Sales share of Target in the United States in 2023, by product segrnentPin
  • Beauty and household essentials: 29.57%
  • Food & beverage: 22.59%
  • Home furnishings & decor: 16.79%
  • Apparel & accessories: 15.58%
  • Hardlines: 15.28%

Source: Target Via Statista

Number of Target stores in the US (2006-2023)

Target has been opening more stores every year in the US. Here’s a breakdown of the number of stores by year:

Fiscal YearTotal number of stores
20061,488
20071,591
20081,682
20091,740
20101,750
20111,763
20121,778
20131,793
20141,790
20151,792
20161,802
20171,822
20181,844
20191,868
20201,897
20211,926
20221,948
20231,956

Source: Target, Statista

Sales share of Target in the US (2019-2023)

Target’s sales in the US have changed a lot between in-store and online over the years. Here’s a quick look at how things have shifted and where they are now:

YearStore Sales (%)Online Sales (%)
201991.28.8
202082.117.9
202181.118.9
202281.418.6
202381.718.3

Source: Statista

Sales share of Target in the United States from financial year 2019 to 2023, by sales channelPin

Where Consumers Begin Their Online Shopping in 2024

Consumers start their online shopping in all sorts of places, from big e-commerce sites to social media. Here’s a look at the most popular starting points:

Where US Consumers Start Their Search When Online Shopping, Feb 2024Pin
  • Amazon: 56%
  • Search engine: 42%
  • walmart.com: 29%
  • YouTube: 13%
  • Target.com: 11%
  • Facebook: 10%
  • TikTok: 7%
  • Instagram: 7%
  • Pinterest: 5%
  • Other: 3%
  • None of the above/have not searched for products online: 10%

Source: Jungle Scout, “Consumer Trends Report: Q1 2024,” March 26, 2024

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