eBay Statistics: Sellers, Buyers, & More For 2025
eBay remains a dominant force in online commerce and connects a vast community of buyers and sellers globally. But just how extensive is eBay’s influence?
With that in mind, I’ll cover some key eBay statistics that illustrate the scale and reach of eBay’s marketplace.
eBay Statistics: The Key Data
- eBay has over 18.3 million seller accounts.
- There are 134 million active buyers on eBay worldwide.
- eBay has at least 1.7 billion active listings.
- eBay has an 83.33% customer retention rate.
- eBay receives approximately 722.7 million visits per month, with an average visit duration of 6.8 minutes.
- In 2022, eBay’s revenue was $9.7 billion, a 9.3% decrease from the previous year.
- eBay has only 3.5% of the US retail e-commerce market as of June 2022.
- eBay received 76 out of 100 index points for customer satisfaction.
- Promoted listings generated $319 million in advertising revenue for eBay, while third-party advertising generated $43 million.
- Revenue rose 5% to $2.54 billion in Ebay Inc.’s fiscal second quarter ended June 30, 2023.
- 16.4% of eBay sales are in “Electronics & Accessories,” the top category.
Sources: (Go Banking Rates, Statista, Big Commerce, Similar Web, Business Of Apps, Yahoo, Quora.)
eBay Seller Statistics
eBay is home to millions of sellers who find success and growth on the platform. Here are key facts that show how eBay supports its sellers:
- eBay has over 18.3 million seller accounts.
- 31% of the top eBay sellers come from the USA.
- 94% of sellers see a strong connection between eBay and their success.
- 68% of seller said eBay helped them start their business.
- 76% of sellers stated that eBay helped them expand their business.
- 76% said eBay helped them sell in new markets.
- eBay helped 77% of sellers find new customers.
- 90% of sellers said eBay wins when its sellers win.
Source: (Statista, eBay)
Number of eBay Active Buyers
According to data I gather from 2015 to 2024 earnings results from the eBay press release, there are currently 132 million active buyers on eBay, which is a decrease of approximately 26.78% over the last five years (from 2019 to 2024). Here is the number of active buyers from the last 10 years.
| Year | Active Buyers (millions) |
|---|---|
| 2015 | 162 |
| 2016 | 167 |
| 2017 | 170 |
| 2018 | 179 |
| 2019 | 183 |
| 2020 | 185 |
| 2021 | 147 |
| 2022 | 134 |
| 2023 | 132 |
| 2024 | 134 |
Note: Data for 2025 is not yet available as it is currently March 2025
eBay Consumer Satisfaction Rating
In 2020, eBay’s satisfaction score dropped to 77, followed by a further decline to 76 in 2021. This decline coincided with the COVID-19 pandemic and was likely driven by supply chain disruptions, delayed shipping, and overall consumer frustration with service disruptions and increased expectations around reliability and customer support. Here are the last six years of eBay’s consumer satisfaction rating from ASCI.
| Year | eBay ACSI Score |
|---|---|
| 2019 | 79 |
| 2020 | 77 |
| 2021 | 76 |
| 2022 | 76 |
| 2023 | 81 |
| 2024 | 81 |
| 2025 | 81 |
(Scores are on a 0–100 scale. Sources: ACSI Retail and Consumer Shipping reports
US eBay Market Share
eBay is ahead of big names in U.S. e-commerce like Costco, Best Buy, and Kroger. Here is a closer look at its market position:
- eBay holds a 3% share of the U.S. retail e-commerce market in 2023.
- eBay’s 3% market share places it above other major retailers like Costco (1.5%), Best Buy (1.4%), and Kroger (1.3%).
Source: Statista
If you want to know the market share of eBay’s top competitor Amazon, then check out the Amazon statistics resource page, where we provide comprehensive statistics and data to show the true state of Amazon.
Top Tools eBay Sellers Demand for Growth
Ebay sellers know that sales growth is tied to tools in shipping, listing management, pricing, store design, sales reporting, and business insights. Here is what they look for:
- 72% need shipping tools.
- 61% want listing management tools.
- 59% require pricing tools.
- 45% seek eBay store design tools.
- 34% desire sales reporting tools.
- 30% look for business insight tools.
Source: eBay
eBay Empowers Accidental Entrepreneurs
eBay is helping hobbyists turn into accidental entrepreneurs into successful business owners. Check out these stats that show how eBay is making a difference for these sellers:
- 61% of sellers described themselves as “accidental entrepreneurs,” combining their hobbies and entrepreneurial spirit.
- 91% of self-identified accidental entrepreneurs said eBay makes it easy to turn a passion into a business.
- 86% of sellers believe eBay is unique among online marketplaces.
- 79% of sellers said eBay helps them connect with and sell to unique groups of customers.
Source: eBay
How Many Sellers on eBay?
According to data from eBay and eBay Forums, there are about 18.3 million sellers on eBay which is a 3.68% decrease from last year, and a 26.21% decrease from the past 7 years from our analysis.
